Keynote Addresses

Jennifer Aaker (Stanford University) &

Ayelet Fishbach (University of Chicago)

Friday, March 4, 1-2 pm EST

Watch the Keynote here.

Dr. Jennifer Aaker

Dr Jennifer Aaker is General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact well-being. Her work has been widely published in leading scientific journals and featured in The Economist, New York Times, Wall Street Journal, The Atlantic, and Science. She is the co-author of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages, and more recently, the national bestseller, Humor, Seriously, focused on why and how humor can be used as a secret weapon in business and life. A recipient of the Distinguished Scientific Achievement Award, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

Dr. Ayelet Fishbach

Dr. Ayelet Fishbach is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business and the author of GET IT DONE: Surprising Lessons from the Science of Motivation. She is the past president of the Society for the Study of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making. Dr. Fishbach’s groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.