Track Awards

The paper and talk in each track that garnered the most votes from session participants won the Best Talk Award and Best Poster Award. Congratulations to the winners and their co-authors for their research!

Track 1: Spending Money

Best Talk Award

Wendy De La Rosa (University of Pennsylvania), 1D
The Friday Payday Effect: The Impact of Intraweek Payday Timing on Spending
With Broderick Turner (Virginia Tech), Jennifer Aaker (Stanford University), Prashant Mishra (Indian Institute of Management Calcutta)

Best Poster Award

Ursa Bernardic (University of Geneva, GSEM), 1C
Match, Rebate or No-subsidy: How Tax Subsidies Promote Charitable Giving
With Giuseppe Ugazio (University of Geneva, GFRI)

Track 2: Technology & Society

Best Talk Awards

Yang Yang (University of Florida), 2B
The Unintended Consequences of Raising Awareness: Knowing About the Existence of Algorithmic Racial Bias Widens Racial Inequality
Shunyuan Zhang (Harvard Business School, Harvard University)

Adrian Ward (University of Texas), 2D
Google Effects on Perceived Knowledge and Cognitive Self-Esteem

Best Poster Awards

Tim Derksen (University of Alberta), 2C
The Constructed Value of Personal Information
With Kyle Murray (University of Alberta)

Lorenzo Cecutti (University of Toronto), 2D
Digital Technology Changes Cognition without Necessarily Worsening It
With Anthony Chemero (University of Cincinnati), Spike Lee (University of Toronto)

Track 3: Sustainability & Well Being

Best Talk Award

Shilpa Madan (Virginia Tech), 3B
The Salience of Choice Increases Pro-Environmental Behavior
With Kevin Nanakdewa (University of Toronto), Jinyan Xiang (Virginia Tech), Krishna Savani (Nanyang Business School, Nanyang Technological University)

Best Poster Award

Catherine Armstrong Soule (Western Washington University), 3B
It Was Hard for Them to Sell It: The Impact of Previous Owner’s Attachment on Buyer Perceptions of Contamination and Condition of Secondhand Items
With Sara Hanson (University of Richmond)

Track 4: Goals & Motivation

Best Talk Award

Rebecca Chae (Santa Clara University), 4C
Give Me a Break! Categorizing Tasks Surrounding Breaks Improves Task Performance by Reducing Rumination
With Kaitlin Woolley (Cornell University), Marissa Sharif (University of Pennsylvania)

Best Poster Award

Kun Wang (Rutgers University), 4B
When Precision Doesn’t Pay: The Role of Time Scarcity in Consumer Responses to Point vs. Range Duration Estimates
With Gabriela Tonietto (Rutgers University)

Track 5: Judgment & Decision Making 1

Best Talk Awards

Amin Shiri (Texas A&M University), 5A
How Intolerance For Uncertainty Shape Sharing of Misinformation
With Keith Wilcox (Texas A&M University)

Hannah Perfecto (Washington University in St. Louis), 5B
Skewed Stimulus Sampling has Distorted Consumer Research

Best Poster Award

Daniel J. Mirny (UCLA Anderson School of Management), 5A
Creeping Objectivity: Prior Exposure Makes People More Likely to Believe Claims Are Factual Statements Rather Than Opinions
Stephen A. Spiller (University of California Los Angeles)

Track 6: Attitudes & Persuasion

Best Talk Awards

Nicole Davis (University of Georgia), 6C
Mixed Couples, Mixed Attitudes: How Interracial Relationship Representation Influences Brand Outcomes
With Rosanna Smith (University of Georgia), Julio Sevilla (University of Georgia)

Melanie Brucks (Columbia University, Columbia Business School), 6C
The Psychological Ownership Over Ideas
Sonia Kim (Columbia University, Columbia Business School)

Best Poster Award

Tyler MacDonald (Questrom School of Business, Boston University), 6D
Ambiguous Ownership: How identity signals influence preferences for renting vs. buying
With Remi Trudel (Boston University), Carey Morewedge (Boston University)

Track 7: Interpersonal Relations & Group Processes

Best Talk Awards

Jacqueline R. Rifkin (University of Missouri-Kansas City), 7A
‘The Same Thing Happened to Me’: Exploring Divergent Outcomes of Brand Experience Ubiquity
Francesca Valsesia (University of Washington), Keisha Cutright (Duke University)

Yumei Mu (West Virginia University), 7B
Who Cares More? A Giver-Recipient Asymmetry in the Importance of Selecting a Good Gift
With Julian Givi (West Virginia University)

Best Poster Award

Holly Howe (Duke University), 7C
Beyond Persuasion: Developing a Framework of Communication Patterns in Joint Decision-Making
Kelley Gullo Wight (Indiana University), Danielle J. Brick (University of New Hampshire), Gavan J. Fitzsimons (Duke University)

Track 8: Personality Processes & Individual Differences

Best Talk Awards

Sherrie Xue (INSEAD), 8A
The Adverse Role of Heterosexual Standards in Male Dyadic Consumption Sharing
With Stephanie Lin (INSEAD), Christilene du Plessis (Singapore Management University)

Tracy Khan (University of Rhode Island), 8B
An Exploratory Study of Panic Buying Among the Socially Vulnerable Population
With Mehdi Hossain (University of Rhode Island)

Best Poster Award

Bryce Pyrah (University of Iowa), 8B
The Charisma Bias: How Vigilance Can Help and Hurt Disadvantaged Consumers
With Chelsea Galoni (University of Iowa)

Track 9: Social Influence

Best Talk Award

Shoshana Segal (New York University), 9D
“I’m Not Too Generous”: Examining the Desirability of Prosocial Traits in the Self
With Yonat Zwebner (IDC Herzliya), Alixandra Barasch (New York University)

Best Poster Award

Daniel Zane (Lehigh University), 9D
When My Perceptions of Others’ Motives Become My Own: Social Contagion of Experiential Consumption Motives through Social Media
With Matthew Hall (Oregon State University)

Track 10: Judgment & Decision Making II

Best Talk Awards

Jeffrey Kang (Cornell University), 10B
The Attentional Deprioritization Effect: How Attentional Overload Reduces Online Purchases
Manoj Thomas (Cornell University), Dinesh Gauri (University of Arkansas)

Randy Gao (New York University), 10D
Subscription Trials Offered at a Small Price Are More Attractive Than Free Trials
With Joshua Lewis (New York University), Minah Jung (New York University)

Best Poster Award

Yijie Wang (Hong Kong Polytechnic University), 10A
Color of a Busy Life: Exploring Consumer Color Preference under Time Scarcity
With Yuwei Jiang (Hong Kong Polytechnic University), Hong Zhu (Nanjing University), Chunqu Xiao (Nanjing University), Xingyu Duan (Nanjing Normal University of Special Education)